Case Study

Goway Travel: CRM Implementation and Administration

North American Customer Relationship Management

Since 1970, Goway Travel has provided unforgettable travel experiences for travellers from all walks of life. They are North America's leading travel provider to Australia & the South Pacific, Asia, Africa & the Middle East, Latin America & Antarctica, and UK-Europe. They offer a wide choice of travel ideas, ranging from fully independent travelling, to escorted tours and adventure touring for the more adventurous trekker.

The Mission

Goway’s North American sales team needed a way to view travel agency records and track trip booking activity at an agent level, from their desktops and mobile phones while on the road.

Goway's Zoho CRM Dashboard

The Solution

AXIS developed a database to manipulate and store records received from Goway’s operational booking system. A custom webservice pushes these records to Zoho CRM, custom-configured by AXIS. Goway salespeople now have real-time access to agent and booking information giving them a holistic view of their accounts and the ability to track daily sales activity. AXIS administrates Goway’s CRM on an ongoing basis providing user management, training, reporting, and database support.

Diagram of Goway's booking system
Mobile screens of Goway's booking system

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