Data Cleansing & Matching

AXIS applies business and technical services to support major corporations in the profiling, cleansing, matching and consolidation of disparate customer and prospect information files. As an extension of your business and I.T. organizations, our project team assists you in the development of business rules, processing logic, matching methodologies and algorithms that result in veritas singularis™— a “single truth” of the customer.

AXIS is a hosting and management partner for SAP BusinessObjects Data Quality Management - the de facto market leader in cleansing and matching software systems. We have extensive experience with this tool and have an IT department which is dedicated exclusively to profiling, standardizing, verifying and correcting, and matching consumer and commercial information into a holistic view of the customer.

The best resources and the best methodology cannot be adequately leveraged if the underlying cleansing and matching software is not of world-class stature. AXIS has elected to license the best and joins an exclusive class of client organizations that have purchased and implemented these software systems in their own IT departments. Such companies include IKEA, Fidelity Investments, Bank of Montreal, Bell Canada, AT&T, Merrill Lynch, Sun Life of Canada, JC Penney, John Deere, TELUS Communications, IBM, Sun Microsystems, General Motors and HSBC Global to name a few.

Regardless of whether you are creating a mail file, a sales lead generation list, merging prospect files to customer information, or developing a marketing database…the ability to accurately identify and link records that exhibit sufficient similarity is paramount to the success of marketing programs. There are few companies that excel in this space. AXIS Integrated ensures that our clients receive tenured resources, a proven framework and methodology and the best cleansing and matching software on the globe.