Customer-Centric Database Design & Development

Consolidating disparate customer information data sources into a holistic view is not a trivial exercise. Experience matters. Having enjoyed multiple development projects centered on consolidating customer / contact information files, we apply a proven framework that guarantees an expedited deliverable. Cleansing and matching is a primary focus and thus a core competency—there is no learning curve when we are engaged. Isolating issues responsible for over or under-matching; balancing word and pattern table entries to maximize corrections while minimizing cascading anomalies; handling addressing challenges for SERP (Canada Post Corporation); the result is an accurate and maintainable customer-centric database deployment which promotes application excellence.

AXIS designs client databases in accordance with data structures discovered during our Data Discovery exercise, the Baseline Match Exercise, the business requirements analysis phases (including current corporate privacy policies as well as marketing campaign management needs). We apply an internal IT team to lay out a best-practices approach for client data capture, structure and management given the above-mentioned characteristics. We will ensure that the database design facilitates appropriate and accurate data transformations and information extraction for query, analysis and reporting purposes. AXIS creates and delivers a detailed database schema and process representation capturing necessary data structures and table relationships (ERD) to ensure our client’s data management requirements are accurately met. We further design a secure and intelligent SQL database that will employ our proven methodology to provide a deliverable that is timely, budget-conscious and meets your specifications.

Of significance in the process of developing the conceptual design and logical data model is the change detection and entity (Household / Individual / Company / Site / Contact) key continuity management processes. Inherent in this process is a full examination, design and automation of the procedures required to conduct daily / weekly / monthly and quarterly updates of defined source system files.