Case Study

ParticipACTION: Contest Management

Engaging National Contest Initiative

2017 marks Canada’s 150^th birthday. As part of the celebration, ParticipACTION and partners launched a 45 week contest encouraging Canadians to get up and active. It is a national initiative with media coverage on TV, in print and online.

Contest entrants are encouraged to participate, either physically or virtually, through a series of activities, with each activity tracked garnering an entry into the contest. Weekly, monthly, and grand prize draws award hundreds of prizes such as gift cards, travel/hotel vouchers and exercise trackers to winners across the country.

AXIS’ Role

AXIS is responsible for execution and management of the following elements.

Rules & Regulations development
Release and Indemnity form development
Entrant data processing, cleansing and validation to business rules of the promotion
Randomized draws for winner selection
Winner notifications, skill testing question, eligibility verification, and document administration
Physical and digital prize fulfillment
Winner announcement for media release

To help promote the ParticipACTION initiative, AXIS handles fulfillment of custom-collated promotional kits to organizations across Canada.

Check out ParticipACTION's current contest:
150 Play List

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