Database Development and Management

Whether you’re creating a mail file, a sales lead generation list, merging prospect files with customer information or developing a marketing database, the ability to accurately identify and link records that exhibit sufficient similarity is key to a successful marketing program. Our database management solutions will provide your business the clarity it needs.

AXIS tree chart of database cleansing

Database Management & Hygiene

There are few companies that excel in this space because they don't possess the knowledge and experience AXIS does with regards to:

Our clients receive tenured resources, a proven framework and methodology and the gold standard in business intelligence software: SAP Business Objects DSXI™.

AXIS applies business and technical services to support major corporations in the profiling, cleansing, matching and consolidation of disparate customer and prospect data sources. As your partner and an extension of your business and I.T. organization, our project team assists you in the development of business rules, processing logic, matching methodologies and algorithms that result in veritas singularis™—a "single truth" of the consumer.

Data Cleansing Case Study

At the core of our web, database and custom applications is our Data Management and Hygiene department. This team focuses exclusively on converting, parsing, standardizing, verifying, correcting and matching consumer and business information to create a complete view of the consumer.


Services Include:



Learn More about SAP BusinessObjects

Our Data Cleansing Practices by the Numbers

AXIS graph of data cleansing
Records Received 500,000
Invalid or Duplicate Records 42,500
Invalid or Duplicate 8.50%
Effective Quantity Mailed 457,500
Estimated Savings if Invalids & Duplicates are Removed (based on $0.75 per mailer) $31,875.00

This demonstrates a real-life customer example of an 8.5% reduction in direct mail disbursement costs by way of utilizing AXIS’ data cleansing and matching services.

Custom Relational Database Development



Consolidating various customer information data sources into a holistic view is not a trivial exercise - experience counts. Thanks to our deep foundation of consolidating consumer/contact data sources, AXIS applies a proven framework that delivers what you need, fast.

Cleansing and matching is our primary focus and a core competency so you don’t have to worry about whether or not we can get the job done. We can isolate issues of over or under-matching, balance word and pattern table entries to maximize corrections while minimizing cascading anomalies and handle addressing challenges for SERP (ex. our client Canada Post Corporation). The end result is always a sustainable consumer-centric database that performs to the highest standard.

A few ways in which we can capture useful data for your business includes using:

  • consumer survey forms
  • employee survey forms
  • product order forms
  • and more...

AXIS designs client databases with you. Through our data discovery exercise, baseline match exercise and business requirements analysis, we identify your data structures and include your privacy policies as well as marketing campaign needs. Then we apply a best-practices approach for customer data capture, structure and management.

AXIS ensures that the database design puts you in full control of all query, analysis and reporting. We deliver a detailed database schema that captures necessary data structures and table relationships (ERD) to ensure your data management requirements are met. We design a secure and intelligent SQL database that employs our methodology to deliver on time and on budget and fulfill all your needs.

The change detection and entity (Household/ Individual/ Company/ Site/ Contact) Key Continuity Management (KCM) processes are always considered when we develop the design and logical data model. We build in a full examination, design and automation of procedures required to conduct daily, weekly, monthly and quarterly updates of defined source system files.

Contact Us About B2B Solutions

Are you ready for extensive database development and management solutions for your business?

Contact Us About B2C Solutions

More Development Solutions

Case Studies

Are you a marketer with a unique challenge of managing your data?

Let us help you solve it today.

Contact Us